The studio is moving into full swing as the state reopens and I felt it was time to better define my brand. The first part of the process was ordering a boudoir photography logo.
Creating a luxury boudoir photoshoot experience for clients.
From the moment we connect, it is all about providing first class service. In talking with the logo designer, we went over my process and I gave him an outline of the business.
It was important to me that we stay away from the standard photography cliches. No cameras, no lenses. This is so much more than a photography business.
We discussed high end brands that cater to women.
I may not be Calvin Klien or Victoria’s Secret, but I can create an experience that will be on par with them! (Plus the photos and feelings last much longer than lingerie!)
The designer came back with six different looks/color schemes. He nailed the concept of the boudoir studio. That didn’t make life any easier on narrowing things down.
I needed input from others.
A logo design is subjective. That became obvious with the reactions the images received. Everyone liked the high end look, but the choices were widely spread.
My past clients and models though, all selected the same image. (Number 1 above.) They felt it best represented their experience with my boudoir photography.
One model came back with an added thought. She liked the simple design of stand alone images, such as the Apple for Apple Computer. She mentioned I may want to consider that.
Then I went back to the designer to fine tune things.
I had to agree with my clients, the design they chose was excellent. I wondered if we could turn the medallion/image into something stand alone though.Our first thought was a mirror. My boudoir photography helps women see themselves through the eyes of others. It is a mirror of sorts, reflecting their beauty back to them.
The design had to be simple though – it needed to stand out from a distance.
Two variations came back to me. The first was a hand mirror. The little embellishments on the mirror frame didn’t appeal to me. I thought it would look complicated if scaled smaller.
The second was a simple arched frame.
I did a double take.
The frame could represent a mirror, but it also made me think of an arched window. I use natural light for my photos when possible. The boudoir studio has two large windows in each room, flooding them with natural light.
So this simple design nailed it.
A mirror allowing women to see themselves in a natural light. Plus a high end luxury experience that they will cherish again and again as they look at their photos.
The boudoir photography logo process is in its final stages as my designer prepares the image. Next we will be designing the business cards and social media materials. Followed by an overhaul of the website.
Be sure to keep checking back for more updates!